We are all biochemically unique and need to be dealt with as such. The Recommended Dietary Allowances (RDAs) which were developed to establish the nutritional needs of "practically all healthy people" and were not based upon the more recent information concerning the range of biochemical individuality among individuals.
It is now widely believed that many chronic diseases, such as heart disease, cancer, diabetes and obesity are exacerbated by diet and lifestyle. Many people say “well it’s in my genes so I’m going to get it anyway!” However we strongly believe at conscious eating that our genes are not necessarily who we are but who we could be!
“The problem with the gene pool is that it has no lifeguard” Stephen Wright.
The expression of our genes can be influenced by the environment and our diet. Similarly, drugs, chemicals, temperature, diet, nutrition, light and mind body spirit are among the many factors that can determine which genes are turned on and off.
The interface between the nutritional environment and genetic processes is referred to as nutrigenomics .Nutrigenomics seeks to understand how common dietary chemicals affect health of each individual differently by altering the expression and or structure of an individual’s genetic makeup.